After an eternity of hype, a flood of leaks and several unanticipated delays, the day has finally come. Today is the day that we finally get to see the reborn 2021 Ford Bronco and the 2021 Ford Bronco Sport, two SUVs that Ford says will define its adventurous image for years to come. If you’ll pardon me one last grand statement, it’s no exaggeration to say that this launch is one of the most important from any automaker in some time—so let’s get to it, shall we?
UPDATE: The Bronco is here! Check out the links at the bottom of the page for our in-depth coverage.
The curtain goes up at 8:00pm, ET, at which point you can tune into the livestream below. There’s a whole TV programming extravaganza planned as well, but this is the link you really want: