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All-New 2021 Ford F-150 Pickup Pricing Undercuts Ram 1500

Ford’s best-selling F-150 pickup truck promises significant upgrades for 2021, including improved ride quality, an available hybrid powertrain, and a more refined interior with a huge touchscreen. Now, Ford is finally revealing how much the new truck will cost. The 2021 Ford F-150 will be priced from $30,635 when it goes on sale later this year, a mere $195 more than the 2020 model—not bad considering the F-150 is claimed to be 92 percent new or revised.

CarsDirect reported the base price this week, which we were able to confirm with Ford. At that starting price, the F-150 remains competitive with key rivals. While Chevy hasn’t announced prices for the 2021 Silverado, the 2020 model starts at $30,095; meanwhile, the 2020 Ram 1500 is priced from $33,840.

There are some caveats with the Ram comparison, however. Ram’s newest 1500 isn’t offered in two-door, regular-cab guise (they’re all four-door Quad or Crew cabs) as are its Chevy and Ford counterparts. To fill that void, Ram still sells the previous-generation 1500 as the “Classic,” and that model is priced barely more affordably and comes in more commercial-friendly regular-cab configurations, but offers limited variants and—again—is the old 1500, not the rather excellent new model. New-truck-to-new-truck, the Ford is cheaper than the Ram, at least in terms of base pricing, but we’ll have to wait for the 2021 F-150‘s full lineup pricing to arrive to compare the extended-cab model to Ram’s equivalent 1500 Quad Cab and see how things shake out.

Ford also confirmed that the new PowerBoost hybrid option will command a $4,495 price premium over the base, carryover 3.3-liter V-6. The hybrid F-150 combines a 1.5-kilowatt-hour battery pack with a 3.5-liter EcoBoost V-6. Output has not yet been announced, but Ford expects this model will boast more horsepower and torque than any light-duty full-size pickup on the market (which by our count, means at least 450 horsepower). Drivers will be able to drive around 700 miles on a single tank of gas, Ford says. The hybrid also comes with an inverter for powering a job or campsite.

According to CarsDirect, the hybrid is a $2,500 walk up from the 5.0-liter V-8 or 3.5-liter EcoBoost V-6. Ford has yet to release full pricing information, but we’ll learn more information soon. The Blue Oval says an early build and price website will go live next month.

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