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2021 Ford Bronco Reservation Site Crashes Under Massive Demand

Ask your car friends, or even your friends who aren’t car people, and they’ll tell you Ford pretty much nailed the 2021 Bronco. It’s got the iconic looks, the off-road capability and, with a sub-$30,000 starting price, it isn’t ungodly expensive. Virtually everything went as planned during Monday’s digital debut of the revived 4×4, except for one key component: the order site crashed. And not just for a little while, either.

Ford began accepting $100 deposits immediately upon the 2021 Bronco’s 8 p.m. ET reveal. For that, customers get a reservation number proving their place in line for when the Blue Oval starts building them early next year. As is often the case with hyped-up new car releases, thousands upon thousands flocked to Ford’s site to throw down a crisp Benjamin, which is fully refundable should you decide against buying your own Wrangler-fighter. Problem is, the server couldn’t handle the massive wave of customers, leaving them without a way to secure their spot.


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