Ask your car friends, or even your friends who aren’t car people, and they’ll tell you Ford pretty much nailed the 2021 Bronco. It’s got the iconic looks, the off-road capability and, with a sub-$30,000 starting price, it isn’t ungodly expensive. Virtually everything went as planned during Monday’s digital debut of the revived 4×4, except for one key component: the order site crashed. And not just for a little while, either.
Ford began accepting $100 deposits immediately upon the 2021 Bronco’s 8 p.m. ET reveal. For that, customers get a reservation number proving their place in line for when the Blue Oval starts building them early next year. As is often the case with hyped-up new car releases, thousands upon thousands flocked to Ford’s site to throw down a crisp Benjamin, which is fully refundable should you decide against buying your own Wrangler-fighter. Problem is, the server couldn’t handle the massive wave of customers, leaving them without a way to secure their spot.